CX in the Digical Era: What Fortune 500 Companies are Doing About It
The world of ‘Digical’ (a combination of digital and physical) is here — all hardware needs software and all software needs hardware. As we talk to global businesses, the one thing that comes up in almost every conversation is how their customer expectations have taken a dramatic upturn.
Today, it is no longer good enough for a business to have a great standalone software application or a competent service support team or a formidable brand image. Customers need every single touch-point to be seamless, integrated, and delightful.
Enter Customer Experience, or CX.
With CX, businesses are concerned about every interaction that a customer has with its brand. This starts all the way at the initial awareness and research stage, and entails every little step and interaction involved in prospect conversion, customer retention, and upgradation.
In the post pandemic world, CX has made its mark by factoring in a multitude of possibilities and taking informed decisions that are pragmatic, feasible, and ultimately viable (technically and financially).
Interested in knowing more? Read it here.