From UX to CX: 8 Things that Need to Change in Today's Digical Age

Businesses are realizing the importance of delivering a unified customer experience (CX) journey. As the global landscape evolves, we need to view CX as a journey, and not merely a destination.

A  great experience is about striking the right balance between design, performance, and functionality. And how do we strike the right balance? We need to ensure that our design system has enough individuality, while still being an integral part of the whole. With 80% of the new design flows today leveraging reusable components, businesses can also look to ensure wins with low/no design platforms. These platforms help generate designs for the entire product in a matter of minutes. And a basic level of domain learning could prove to be the much-needed gamechanger for CX practitioners.

Let CX decisions be data-driven, rather than hierarchy or competition-induced decisions. Read more to find out how the CX paradigm is evolving.