EXTRAPOLATING THE FUTURE OF OTT
The global over-the-top (OTT) media services market has grown exponentially over the past few years. Given the potential for OTT, it comes as no surprise that the current market is experiencing a flurry of activities. A recent report from Digital TV Research reveals that the global OTT revenue will reach a staggering USD 129 billion by 2023.
Going forward, high-end technologies like machine learning (ML) and artificial intelligence (AI) will allow OTT players to collate, analyse and derive insights from vast streams of data pertaining to user viewing patterns. This will not only help companies simplify the way they curate and recommend content to their users, but also allow them to create original content which is perfectly aligned with the viewing preferences of diverse audience demographics. Such personalized approach to service delivery can enhance OTT adoption in comparatively nascent markets where regional markets are segmented according to diverse user preferences.
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