Being an engineering and R&D services organization, we at LTTS, constantly strive to find ways to innovate effectively. In our pursuit of purposeful innovation, we sat together with Larry Keeley, a renowned design and innovation expert who has analyzed companies for nearly four decades, building their growth strategies with a keen focus on innovation and cooperation. 

With his acclaimed book, “The Ten Types of Innovation and the Discipline of Building Breakthroughs” he codified his framework for identifying opportunities and implementing an innovation strategy. Larry is also the co-founder and former president of Doblin Inc., an innovation strategy firm known for pioneering comprehensive systems that materially improve innovation success rates.

Watch Larry as he decodes methodologies of innovation with Samir Bagga, our Chief Marketing Officer, in this video.