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media

Reimagining the Future of Media with LTTS at IBC 2025

Driving Innovation, Engagement, and Growth

Fri, Sep 12th 2025 - 09:30 AM CEST
Mon, Sep 15th 2025 - 06:00 PM CEST

Hall 4, 4.C03, RAI Amsterdam 

Schedule a Meeting

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  3. Reimagining the Future of Media with LTTS at IBC 2025

Overview

Showcases

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Meet Us

Reimagining the Future of Media

The media and entertainment industry is evolving at lightning speed. Operators, broadcasters, and platforms are working to deliver groundbreaking experiences while maximizing monetization and streamlining operations.

At IBC 2025, L&T Technology Services (LTTS) will showcase a suite of advanced AI-enabled and platform-tailored media solutions designed to inspire innovation, simplify operations, and transform audience engagement.

ltts

Showcases

RDK-Powered Transformation: From Legacy to Launchpad

 

Relevance: Built for Pay-TV operators modernizing STBs, UX, and app ecosystems.

  • Migrate legacy STBs to RDK-V in months
  • App store with 350+ global apps, OTT integration, and launcher control
  • Reduce platform dependency by up to 30%
 
Smarter Metadata, Better Monetization

 

Relevance: Ideal for operators needing automation across editorial, discovery, and ad workflows.

  • Auto-tagging + multi-language subtitle generation
  • AI-generated trailers & scene-aware highlights
  • 'Skip intro', ‘Next Up’ automation
  • +15–20% ad fill rate via contextual metadata

Boost viewer retention and ad revenue with AI-powered enrichment that scales.

 
AI Ad Validator: Verify Every Impression

 

Relevance: For publishers and OTTs looking to eliminate ad delivery blind spots.

  • CSAI/SSAI stream validation across devices
  • Reconciliation of manifests, events & impressions
  • Alerting on buffer, stalls, transition issues
  • 50% reduction in ad delivery QA cycles

Enhanced compliance, transparency, and playback quality to ensure every ad meets the mark—before it reaches the viewer.

 
Interactive Sports Experiences: Commerce Meets Content

 

Relevance: Engage fans in real-time and turn viewership into transactions.
Ideal for: Broadcasters, OTTs, and leagues entering fan monetization.

  • Shoppable moments from live matches
  • Fantasy integrations & fan rewards
  • Real-time player-overlays powered by AI

Increase in-video commerce conversions by ~ 20%

 
Safe Streaming for Young Audiences

 

Relevance: For operators building kid-safe OTT platforms or family-first bundles.

  • Child-friendly UI/UX with parental controls
  • Offline-first design for low-connectivity regions
  • Interactive, gamified story flows
  • Supports multilingual content & filters

Helps operators differentiate and win trust in the edutainment space and in parallel creates a new revenue stream.

 
Why Partner with LTTS?

 

  • Media Tech Experts across AI, UX, Embedded, and Cloud
  • Modular IPs for RDK, metadata, adtech, personalization
  • Proven with global leaders like Comcast, Sky, Rogers, e&
  • Faster GTM + Lower TCO = Business Impact at Scale

Session

Join LTTS at IBC 2025

 

Be part of the media revolution. Visit Hall 4, Booth 4.C03 from September 12–15, 2025, and discover how LTTS can help you lead the future of media and entertainment.

 

Schedule a meeting today!

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