Our Design Philosophy

In today’s digital age, nothing matters more to your end-users than the product experience. You could build a great back-end technology engine, but if the front-end elements are messy & complex, it could jeopardize all your hard work.

This is where the LTTS Design Studio comes in. Our design philosophy isn’t just about creating products that look good. We have three major considerations when designing an user experience for you.

• Creating measurable impact, wherever it matters most for your users
• Designed to work within your environmental, privacy & security constraints
• Building new ways of interaction, brand loyalty & monetization

Our work begins with a design thinking study to deep-dive into your “as-is”. This enables the discovery of the right user problems for the right target audience. The design thinking exercise is followed by field studies with your end-users in order to validate findings & assumptions, and focus on things that matter most. Post this, our UX teams get to work on building prototypes & wireframes, with a focus on delivering as much impact as possible, while keeping in mind your user, legal & environmental constraints. Feedback & testing is solicited from your end-users at regular intervals to avoid costly reworks at a later stage.