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ISG: Digital Engineering Services - Integrated Customer/User Engagement - US

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LTTS Design Studio

LTTS Design Studio

The Experiences We Engineer

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  3. Experience Engineering

Our Design Philosophy

In today’s digital age, nothing matters more to your end-users than the product experience. You could build a great back-end technology engine, but if the front-end elements are messy & complex, it could jeopardize all your hard work.

This is where the LTTS Design Studio comes in. Our design philosophy isn’t just about creating products that look good. We have three major considerations when designing an user experience for you.

  • Creating measurable impact, wherever it matters most for your users
  • Designed to work within your environmental, privacy & security constraints
  • Building new ways of interaction, brand loyalty & monetization

 

Our work begins with a design thinking study to deep-dive into your “as-is”. This enables the discovery of the right user problems for the right target audience. The design thinking exercise is followed by field studies with your end-users in order to validate findings & assumptions, and focus on things that matter most. Post this, our UX teams get to work on building prototypes & wireframes, with a focus on delivering as much impact as possible, while keeping in mind your user, legal & environmental constraints. Feedback & testing is solicited from your end-users at regular intervals to avoid costly reworks at a later stage.

Our Design Philosophy

Experience is at the Core of What We Do

Audit & Consultancy

  • Design Thinking for Product Roadmap & Strategy
  • UX Audit
  • Heuristic Studies
  • Usability Assessments
Audit & Consultancy

Research & Analysis

  • Field Studies & Workshops
  • Personas & Empathy Studies
  • User Storyboarding
  • Task Analysis
  • Information Architecture
Research & Analysis

UX Design

  • Prototype Design
  • Navigation Design 
  • Visual Design
  • Interaction Design
  • Industrial Design
UX Design

Usability Testing

  • Design Test
  • Early Prototype Testing
  • Advanced Testing
  • Analysis & Reporting
Usability Testing

The Way We Do Things Differently

Here’s a comparison between traditional UX and LTTS Design Studio in their approaches to design engineering.

Traditional UX
  • Tailored for Present Day Needs
  • Empathy Informed
  • Minimum Viable Product
  • Form Factor First, Functionality Second
LTTS Design Studio
  • Tailored for Future States
  • Rigorous Objective Truth
  • Most Lovable Product
  • Impact First

Design Thinking

Know More about our Design Thinking Offerings

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Design Thinking

Success Stories

Navigating Success: How LTTS Helped a Marine Vehicles Manufacturer Expand Their Business?

The marine industry, characterized by its unique complexities and strict compliance norms, calls for novel solutions to optimize fleet management.

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fleet-management-solutions

Digitalization of Marine Engines

Digitalization of Marine Engines We developed and end-to-end digital solution for marine engines with predictive analytics and instant warning system. Our predictive analytics sol...

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ENGINEERING UPTIME FOR MARINE ENGINES

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