Skip to main content
LTTS

LTTS

Quick Links mini

  • Search
  • info@LTTS.com
  • English
  • 日本語
  • Israel
  • German
  • Contact
  • Engineering the change
  • Industry
    • Transportation
      • Aerospace
      • Automotive
      • Rail Transportation
      • Travel & Hospitality
      • Trucks & Off-Highway Vehicles
    • Industrial Products
      • Building Solutions
      • Lighting Engineering
      • Power electronics & drives
      • Renewable Energy
      • Test & Measurement
      • Power Generation & Transmission
    • Plant Engineering
      • CAPEX Project E/EPCM Services
      • Digital Engineering Services
      • Engineering Reapplication & Global Rollouts
      • Integrated Asset Management Services
      • Operational excellence
      • Plant sustenance & management
      • Regulatory compliance engineering
    • Semiconductors
      • IP Core Solutions
    • Media & Entertainment
      • Cable & Broadcasting
      • OTT
      • Rdk
      • Set-Top Boxes
      • Smart Home
    • Consumer Electronics
      • Consumer IoT
      • Enterprise Devices
      • Personal Devices
    • Healthcare
      • Healthcare Providers
      • Medical Devices
    • Telecommunications
      • 5G
      • SDN/NFV
      • Wireless Networks
      • Wireline Networks
    • Oil & Gas
      • Digitalization
      • Oil Field Equipment
      • Owners and Operators
    • Software Products
  • Services
    • Product Engineering
      • User Experience
      • Mechanical Design
        • CAE & CFD
        • CAx Automation
        • Integrated Design, Validation & Testing
      • Security
        • Security Monitoring
        • Security Solutions
        • Security Services
      • Software
        • Cloud Engineering
        • DevOps
        • Engineering Analytics
        • Immersive Experiences
        • Voice Innovations
      • Hardware
        • Embedded Systems
        • Wearables Engineering
        • Testing
        • Sustenance
      • VLSI
      • Testing & Validation
    • Manufacturing Engineering
      • PLM on Cloud
      • aspenONE on Cloud
      • Plant Design & Engineering
      • Digital Factory & Simulations
      • Line Expansion & Transfer
      • Frugal Product Design
      • Asset Care
      • Accelerated Operations
      • Manufacturing Automation
      • Agile Supply Chain
      • Content Engineering
    • Operations Engineering
      • Connected Service Support
      • Integrated Content Management
      • Intelligent Building Management
      • Sourcing & Procurement
    • Engineering Consultancy
      • Industry 4.0
      • Product Strategy
      • Security
      • Smart Factory
      • Sustainability
  • Solutions
    • FlyBoard®Advanced Digital Signage Solution
    • Connected Security Integrative Zero Trust Architecture
    • ESM Energy and Sustainability Manager
    • Cogmation Device Test Automation Framework
    • i-BEMSIntelligent Building Experience Management
    • UBIQWeise 2.0 Device to Cloud IoT Platform
    • AiKno™ Machine Learning, NLP & Vision Computing
    • Semiconductor IP For Security, Communication & Verification
    • nBOnnB-IoT Protocol Stack
    • Avertle®AI Predictive Maintenance Solution
    • ARC Asset Reliability Centre
    • CHEST-rAi™ AI Chest X-Ray Radiology Assist Suite
  • Insights
    • Blogs
      • 5G-Enabled Connected Products: Driving Next-Gen Enterprise Communications
      • Evolution of Data Pipelines
      • The Future of Television
      • Flyboard®: Shaping the Digital Signage Landscape of the Future
    • News
      • How L&T Technology Services cracked the talent code for cloud
      • Accelerated momentum seen at transportation clients: LTTS
      • In Conversation with Rajeev Gupta Chief Financial Officer, L&T Technology Services Ltd.
      • Healthcare vertical has brought in $27 millionin revenue, will nurture & grow it: LTTS MD
    • POV
      • Hidden Correlations Shaping the Future of European Enterprises
      • Solving the O-RAN Component Testing Conundrum
      • CX in the Digical Era: What Fortune 500 Companies are Doing About It
      • Re-imagining Cybersecurity through a Blockchain Lens
    • eBooks
      • The Art of Cyberwar
      • Digital Twin - The Future of Manufacturing
      • Digitalising Wind Energy Ecosystem
      • INDUSTRY 4.0: The Future Is Now
      • Digital Engineering Explained
      • Sustainability Engineering
  • Explore LTTS
    • About Us
    • Nearshore Centers
    • Testimonials
    • Events & Webinars
    • News & Media
    • Board of Directors
    • CSR
    • Accolades
    • Quality Management
    • Analysts
    • Careers
    • Investors
    • Media Kit
    • Resources
    • Alliances
    • Sustainability
  • Contact
 

Media & Entertainment

AI and OTT Media: How Artificial Intelligence is Shaping the Future of OTT Markets

 

Digital Media

AI and OTT Media: How Artificial Intelligence is Shaping the Future of OTT Markets

  1. Home
  2. Blogs
  3. Industry
  4. AI and OTT Media

AI and OTT Media: How Artificial Intelligence is Shaping the Future of OTT Markets

AI and OTT Media
Published on: 28 Apr, 2022
375 Views
0 comments
Share This Article:
  • Twitter
  • Facebook
  • Linked in
OTT Media
OTT Platforms
OTT
OTT Service Providers
OTT Services
Artificial Intelligence (AI)
Machine Learning
Integrated OTT Content Platforms
Customer Experience
OTT Markets

The adoption of Artificial Intelligence is expanding across industries. Today, it is also helping drive OTT content production and transform delivery dynamics for digital media. As AI/ML adoption by media companies continues to grow across a wide range of digital content channels, we are witnessing the emergence of several new and untapped revenue streams.

The pandemic and the resultant lockdowns acted as a precursor in handing power to OTT platforms as consumers, in unprecedented numbers, turned to them seeking new forms of home entertainment. There hasn't been a single major media company that hasn't dabbled in OTT.

As the conditions ease and we look forward to a return of pre-pandemic normalcy, media companies are focusing on improving the quality of their content, engagement, and marketing. Consumers, on the other hand, appear to benefit from having an almost infinite number choices for their of media consumption needs.

How Artificial Intelligence is Reshaping Content Production

Let's admit it, a great movie trailer is adored by all. Trailers (and teasers) are promotional videos produced for upcoming feature films designed to spark excitement and interest. We have had movie trailers almost since the earliest days of cinema.

In recent years, AI has emerged as key driver, redefining the way content production approaches. Not only are we working on human intelligence alone, but are also leveraging AI/ML to drive an unprecedented degree of personalization. And in media as in all other industries, effective personalization translates to deeper engagement, better recall, and higher returns at the box office.

In 2016, IBM Research scientists teamed with 20th Century Fox to produce a cognitive movie trailer for the film "Morgan". This was a game-changer in film post-production, leveraging the IBM Watson platform.

The researchers at IBM also explored the possibility of whether these promotional videos could be produced automatically by machines. The IBM Research system analyzed hundreds of thriller/horror movie trailers using experimental Watson APIs and machine learning techniques. AI helped determine the top ten best moments for the Morgan trailer, which an IBM-appointed filmmaker then edited and organized. These scenes offered a glimpse of the film's narrative, without giving away spoilers.

AI/ML platforms today can perceive, learn, and adapt much better than six years ago. Automating parts of content creation can decrease the time and effort required to create content.

The adoption of a data-driven strategy and the development of new videos in real-time from content libraries will also help to reshape OTT content production.

AI-driven Personalization as a Retention Tool for Your OTT Service

The OTT revolution would turn a corner if the platforms could begin to seamlessly understand what modern consumers are looking for and curate content just for their individual preferences. Ever wondered how all of it works? The answer lies in AI-driven personalization.

AI is powered by customer data. The AI engine learns from prior customer data and trains itself to understand and predict customer behavior. It then serves relevant content to the users that are tailored to their needs and interests. Companies leverage behavioral and real-time client data to create highly contextualized and relevant communication.

The insights above give you an edge over the competition and provide a relevant customer experience. A leading OTTplatform’s extensive list of recommended movies and TV series is a great example of a personalized user experience powered by AI. It bases its suggestions on an algorithm that learns as it accumulates data. To keep you interested, the OTT provider may propose material based on your watching history and that of other users with similar interests.

 AI also aids in the resolution of issues such as video buffering and data loss. By learning constantly from the customer experience here, AI helps create a better and more engaging experience for audiences.

The Emergence of Integrated OTT Content Platforms for Value Creation

OTT video content has taken over the internet and is transforming customer experiences.

As technology advances, consumer expectations are also on the rise and are continuously on the hunt for superior experiences that give faster results. AI-based technologies are being patented by social media and streaming services ranging from Instagram to TikTok.

This indicates the beginning of such platforms attempting to merge applications and capabilities. YouTube, for example, is now more than simply a video-viewing site. Other blended platforms may also be used for content development, distribution, and interaction.

In recent times there has been the emergence of video platforms with e-commerce integrations to make direct purchases. Live commerce, which combines entertainment with instantaneous purchasing, offers businesses, marketers, and internet platforms a new channel with enormous value-generating potential. It is a standard operating procedure for successful consumer enterprises in China and most of the rest of Asia, and it is fast-moving to the West. It seems that the future does hold exciting prospects for AI in shaping the OTT landscape.

Authors

Archit Shah, Senior Business Development Manager, LTTS
Archit Shah
Senior Business Development Manager, LTTS

Related Blogs

Ashish Moghe
Hyper-Personalization: The Holy Grail of OTT Success
19 Apr, 2022
Rakhil Kalarithottathil
Transforming the OTT Game: QoE Validation in the Emerging Landscape
20 May, 2022
VVS Narayana Nunna
OTT Services in the Post Pandemic World: An Overview of the Key Trends
16 Aug, 2021
Leave a Comment
About text formats

Comments

No Comments

×Explore
  • Industry
  • Spotlight
  • ×
  • Automotive
  • Consumer Electronics
  • Industrial Engineering
  • Industrial Products
  • Lighting & Building Solutions
  • Media & Entertainment
  • Medical Devices
  • Oil & Gas
  • Plant Engineering
  • Power Electronics
  • Renewable Energy
  • Semiconductors
  • Telecommunications
  • Transportation
  • 5G
  • AR/VR
  • Artificial Intelligence
  • Autonomous Transport
  • Building Automation
  • Cloud engineering
  • Connected Healthcare
  • Cyber security
  • Data Mesh
  • Design Thinking
  • Digital Entertainment
  • Digital Media
  • Digital Twins
  • Embedded systems
  • ER&D Hackathon 2019
  • Image Processing
  • Industry 4.0
  • IoT Security
  • Machine Learning
  • Manufacturing Automation
  • Robotics
  • Simulation
  • Smart Factory
  • Smart Manufacturing
  • Smart Products
  • Smart Sourcing
  • Software Defined Networking
  • Sustainability
  • Telehealth
  • The New Normal
  • UI/UX
  • Wearables
  • Media
  • parent-company-logo.png
  • Need Help
  • Contact Us
  •  

Contact Us

By clicking Submit, you agree to the Privacy Policy

  • Engineering the change
  • Industry
    • Transportation
    • Industrial Products
    • Plant Engineering
    • Semiconductors
    • Media & Entertainment
    • Consumer Electronics
    • Healthcare
    • Telecommunications
    • Oil & Gas
    • Software Products
  • Services
    • Products
      • CAE & CFD
      • CAx Automation
      • Cloud Engineering
      • DevOps
      • Embedded Systems
      • Engineering Analytics
      • Immersive Experiences
      • Integrated Design, Validation & Testing
      • Security Monitoring
      • Security Solutions
      • Security Services
      • Sustenance
      • Testing
      • Testing & Validation
      • User Experience
      • VLSI
      • Voice Innovations
      • Wearables Engineering
    • Manufacturing
      • PLM on Cloud
      • aspenONE on Cloud
      • Plant Design & Engineering
      • Digital Factory & Simulations
      • Line Expansion & Transfer
      • Frugal Product Design
      • Asset Care
      • Accelerated Operations
      • Manufacturing Automation
      • Agile Supply Chain
      • Content Engineering
    • Operations
      • Connected Service Support
      • Integrated Content Management
      • Intelligent Building Management
      • Sourcing & Procurement
    • Consultancy
      • Industry 4.0
      • Product Strategy
      • Security
      • Smart Factory
      • Sustainability
  • Solutions
    • i-BEMS
    • Connected Security
    • nBOn
    • UBIQWeise 2.0
    • ESM
    • AiKno™
    • Cogmation
    • Avertle®
    • ARC
    • Chest-rAi™
  • Insights
    • Blogs
    • News
    • POV
    • eBooks
  • Explore LTTS
    • About Us
    • Nearshore Centers
    • Testimonials
    • Events & Webinars
    • News & Media
    • Board of Directors
    • CSR
    • Accolades
    • Alliances
    • Quality Management
    • Sustainability
  •  
  •  
  •  
  •  
  •  
^
  •  
  •  
  •  
  •  
  •  

© 2022 L&T Technology Services Limited. All Rights Reserved.

  • COPYRIGHT & TERMS
  • Privacy Policy
  • Site Map
  • info@LTTS.com