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Product Development Strategy

Accelerating New Product Development

Optimized Development Costs | Faster Time to Market | Enhanced Productivity

Breadcrumb

  1. Mobility
  2. Trucks & Off-Highway Vehicles
  3. New Product Development

New Product Development

The rapid advancements in technology have made product development more complex, often increasing the time to market. OEMs and Tier-1 suppliers worldwide, therefore, need a strategic partner to accelerate development, integrate new technologies, and leverage a comprehensive ecosystem — encompassing research, industrial design, detail design, validation, and prototyping —that is adaptable, future-proof, and scalable.​

New product development and engineering are at the center of our capabilities. For over 20 years, we have partnered with leading companies across the Trucks and Off-Highway industry to meet their evolving product development needs. From product definition, detail design, to product launch, we offer end-to-end expertise that accelerates time-to-market and optimizes costs, while boosting productivity.

NPD

What We Do

  • Body and Structure Engineering
  • Powertrain and Vehicle Electrification
  • Digital Cockpit
  • Autonomous Operations and Autonomous Drive
  • Chassis and Vehicle Dynamics
  • Body Electronics

 

Our Expertise

Product Development Consulting

  • Market Research
  • Competition Benchmarking
  • Voice of Customer
  • Product Specification Development
Product Development Consulting

Concept Development

  • Industrial Design
  • Systems Engineering
  • Systems Definition
  • CAD & Mathematical Model
Concept Development

Design Engineering

  • Component and System Design
  • Systems Engineering
  • Supply Chain Management
  • Embedded & Electronics
  • Software & Application Engineering
Design Engineering

Validation

  • Documentation Validation
  • Digital Validation
  • Virtualization
  • Validation of Builds
  • Proto Development & Testing
Validation

Production

  • Manufacturing Engineering
  • Tooling
  • Fixture Design
  • Line Setup
Production

Product Introduction & Sustenance

  • Quality Management
  • Technical Publications
  • Technical Support
  • Warranty Management
  • After Sales Services
  • Product Maintenance
Product Introduction & Sustenance

Frameworks & Platforms

LTTSiDriVe

SDV framework to accelerate development, testing, deployment, & integration of vehicle applications &
features for next-gen smart vehicles

EvQUAL

Test Automation Framework

SafeX

FUSA and ASPICE Complaint SIBA Framework

Connected Car Framework

E2E Telematics platform with integrated on-board & off-board data management

Secure Car Platform

Integrated Identity Management and Secure FOTA

AiTest

Gen AI-based test automation suite

MicroHIL

Cost-optimized HIL-based customizable test solution for device/HIL farms

VirtualNexus

Hardware and software virtualization framework

Success Stories

Accelerated Corn Harvester Development for Optimized Farming Operations

Accelerated Corn Harvester Development for Optimized Farming Operations For a Leading Global Agriculture Equipment OEM In less than 24 months timeframe, LTTS helped global Agricu...

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Corn Harvester Development

Accelerated New Product Introduction Through Global Competitive Benchmarking

Learn how LTTS has helped global material handling OEM in formulating product specifications for upcoming forklift to be launched in 14 different countries.

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Accelerated New Product Introduction

Smart Farming for New-Age Agriculture System

Smart Farming for New-Age Agriculture System For a leading Agricultural Equipment Manufacturer Smart agriculture is becoming increasingly common among farmers, and high-tech farm...

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Smart Farming

Resources

Case Study

Accelerated New Product Introduction Through Global Competit...

Learn how LTTS has helped global material handling OEM in formulating product specifications for upcoming forklift to be launched in 14 different countries.

Know More
Accelerated New Product Introduction Through Global Competitive Benchmarking
Case Study

Smart Farming for New-Age Agriculture System

For a leading Agricultural Equipment Manufacturer Smart agriculture is becoming increasingly common among farmers, and high-tech farming is rapidly becoming the norm, thanks to agricultural drones,...

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Smart Farming for New-Age Agriculture System
Case Study

Time-to-Market Acceleration of 7-Ton Excavator

For a Major Japanese Construction Equipment OEM It is very important for the product to be launched on the market at the right time, as it plays crucial role in attracting customers and gaining mom...

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Time-to-Market Acceleration of 7-Ton Excavator
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