Global Market Research and Competitive Benchmarking
Global Market Research and Competitive Benchmarking
Customer was looking for support to perform a global research and benchmarking study in 14 countries within 14 weeks in-order-to form product specifications for an upcoming NPD program. Though in challenging timeframes, LTTS came up with detailed report with comparative matrix and local market trends which helped the client identifying potential market segments to top sell its products.
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